History

Ouji fashion, also called “prince” or “boy-style” is an interesting subgenre of Japanese street fashion. It is a gender-neutral variation of Lolita fashion and is derived from aristocratic and dandy European clothing. If you have ever been tempted by the poetic appeal of Victorian style combined with the modern trend that is genderless, then you should be more knowledgeable and prepared for this fashion trend.

In this article, we’ll explore the origins of Ouji fashion, key elements of the style, and tips on how to create your own look.

What is Ouji Fashion?

The name ouji fashion (王子ファッション) literally means “prince fashion” in Japanese. While Lolita fashion is more or less concentrated on the ultra-feminine, doll-like look, Ouji is more of a dandy look that can be pulled off by any gender.The design draws inspiration from Victorian and Rococo nobleman’s wear, focusing on knee-length trousers, waistcoats, and fitted jackets.

Ouji fashion plays with gender norms by embracing both masculine and feminine elements.Women and non-binary people often wear Ouji fashion, which emphasizes fluidity in fashion despite its roots in traditionally male styles.

The Origins of Ouji Fashion

Ouji is closely related to Lolita fashion, both stemming from Japanese street fashion trends that took off in the 1990s.It emerged from the same subcultural movements, heavily influenced by Gothic, Punk, and Rococo aesthetics. While Lolita focused on ultra-feminine, “princess” styles, Ouji sought to create a look that combined elegance with a more masculine edge.

Both fashion movements share a love for historical elements like lace, frills, and intricate details, but Ouji distinguishes itself with a focus on structured tailoring and darker, more sombre colour palettes. In Japan, this style gained popularity through underground streetwear culture, particularly in places like Harajuku, and later gained international attention.

Key Elements of Ouji Fashion

Creating an authentic Ouji look involves incorporating several distinctive elements. Here’s a breakdown of the key components that make up the style:

• Knee-length breeches or shorts define Ouji fashion, inspired by the clothing of 18th and 19th-century European nobility. People typically pair these shorts with knee-high stockings or tights.
• Blouses with Ruffles: Ouji fashion exudes romance and elegance, which is why people often wear ruffle or lace shirts. They also choose high collars or jabots (ornamental collars).
• Tailored Waistcoats and Jackets: Fitted jackets or waistcoats made from velvet or brocade provide the necessary support to the outfit. These are usually accompanied with long, formal coats which sometimes resemble military or frock coats.
• Knee-High Socks or Tights: These are usually accompanied by garters or ribbons of some sort. They complement the outfit and provide a little more depth and interest to the overall look.
• Accessories: There is a lot of subtlety with Ouji fashion. Consider top hats, cufflinks, necklaces, ties, scarves, and wristlets, and pocket watches. Accessories are the best because this is where you can add your personal touch to make you stand out.
• Shoes: Traditional models such as oxford shoes, Mary Jane shoes or platform boots are usually used. The footwear can be simple to complex and even come with additional accessories such as studs.

How to Create Your Own Ouji Fashion Look

If you’re interested in trying out Ouji fashion, here’s how to get started:

• Start with a Colour Scheme: Ouji fashion is mostly associated with dark colors such as black, navy, and burgundy, but light pastel shades may be used in more childish and fairy-tale motifs. Complex stencilling or gilding, or black-and-white colour combinations give an elegant, almost noble appearance to monochromatic designs.
• Build from the Basics: Begin by selecting a good fitting knee-length short or breech. Accompany them with a ruffled blouse and you can add a waistcoat or tailored jacket. Do not be scared to layer your furniture and accessories – this is something that is crucial to Ouji style.
• Accessorize Thoughtfully: After you have the foundation of your outfit, add details such as a cravat or jabot if you want to be a bit of a dandy, or a large hat for a more royal feel. Accessories are the best place to express your personality.
• Play with Footwear: Depending on the tone of your outfit, you can wear regular oxford shoes or choose something more eye-catching, like platform boots.
• Finish with Makeup and Hair: Ouji fashion is closer to androgynous style, so you can experiment with both, male and female makeup features. Eyeliner, contouring or even bright lip colour can also enhance the look. For hair, the looks can be from neat and gelled up to loose and wavy hair.

Modern Takes on Ouji Fashion

However, Ouji fashion in recent years has adopted some of the modern trends in fashion. Some of the wearers prefer the modern Ouji style and wear it to casual occasions, while others try to be as accurate as possible to the historical period and put much effort into styling. Punk, gothic or even steampunk influences are not rare in Ouji outfits and clothing style. The style has turned into a platform to showcase individuality, combining the old and the new in a creative manner.

Many fashion brands, both Japanese and international, have recognized the rising popularity of Ouji fashion, leading to the creation of ready-to-wear items that cater to fans of this unique style.

Where to Shop for Ouji Fashion

• Japanese Brands: Some of the most famous designers that work in Ouji and aristocratic styles are Alice and the Pirates, Atelier Boz, and Miho Matsuda. These brands provide various types of clothes and accessories that are quintessential for Ouji fashion.
• Online Marketplaces: Ouji items can be purchased at online shops such as Etsy, Taobao, or second-hand stores with custom or handmade items. There are individual merchants and global companies selling exclusive, single pieces of clothing and accessories.
• DIY Approach: If you like do-it-yourself fashion, Ouji gives you a lot of chances to make your clothes by yourself. Vintage shops are perfect for getting a tailored jacket, waistcoat or accessories that you can use in your outfit.

Conclusion

Ouji fashion is not just a trend but a way of expressing oneself that breaks the conventional gender roles while paying homage to history and sophistication. Whether you are interested in going full blown aristocrat and wearing the entire Ouji outfit or just want to try out some of the pieces, Ouji fashion is very versatile and there are so many ways to play with it.

Embrace the opportunity to play with textures, layers, and details to create a look that’s both regal and rebellious.